ClearCoin brings in a new approach to Digital Media Buying & Selling
Jan 24, 2018 Posted / 21929 Views
With time the traditional media advertising and marketing have been replaced by new media. The conventional print electronic media advertising formats have been ousted and new digital advertising formats, new social formats, new video formats, and even emerging formats like virtual reality are growing in the market. However growth is marked by inaccuracies and fraud. However, blockchain backed solutions, which have assisted in the double spending problem for digital currency are providing answers for ad fraud and inaccuracy problem for digital ads.
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If we talk about the digital advertising industry, it is considered as fragmented, however, it is growing huge. Nonetheless, bridges are needed to keep Advertisers and Publishers close together, which help in keeping costs lower, increasing efficiency and transparency. We can say that Blockchain presents a number of exceptional solutions for the advertising industry to use proficiently.
ClearCoin is a technology company that facilitates in the real-time buying and selling of media on decentralized applications and the broader digital environment. The global advertising platform bonds advertisers and publishers and tracks all transactions in a proof-of-history ledger. Additionally, this proof-of-history ledger is developed on blockchain and assists in combating ad fraud and inaccuracies.
The platform is operated with the help of ClearCoin token as the transactions takes place through it. It can also be used to support other members of the ecosystem like advertisers and publishers. The ClearCoin (CLR) token is built on the Ethereum blockchain while ClearCoin's inventory tracking blockchain is built on Hyperledger. The ClearCoin global advertising platform serves up key ad formats like Display, Mobile, Video, Native, Social, Audio, Television, Content, and Search. The technology can be used to support other companies in the ecosystem such as Marketers, Brands, Agencies, Ad Networks, Publishers, Publisher Networks, Demand Side Platforms, Supply Side Platforms, and Data Providers.
Advertising is a billion dollar industry and in 2017, the share of digital advertising is reported to be around 34.8% of the total market. ClearCoin platform is created by a team that already had got great experience and success in structuring successful advertising technology platforms. Many people have acknowledged the ClearCoin team in the advertising industry as one that has closed millions of dollars of investments and generated millions of dollars of revenue. The ClearCoin technology is so vast that it can solve problems that are persistent in the industry. The Founders of ClearCoin who have made technological integrations with other companies in the digital advertising industry.
ClearCoin tracks any media buy that affiliates with their blockchain product. The ClearCoin product utilizes a proof-of-history ledger tracking technology. They are at present able to take on managed services media buys for customers who hold over 5,000,000 CLR. This is actually a white glove service where their team handles the planning to buy to tracking in cooperation with the buyer. By mid 2018, ClearCoin ad platform will allow holders of any amount of CLR tokens to use the ad platform to execute ad buys.
The team at ClearCoin is trying to build a user interface that will permit advertising buyers to execute their campaigns natively on their platform. The users of the platform will follow three steps to execute an advertising campaign. In the media buying three steps are taken care off namely Media Planning, Media Buying, and Tracking & Analytics. These are the three main steps for a user to execute an ad campaign on the platform. It allows for targeting, buying, and tracking of the ad campaign.
As the blockchain ecosystem is producing a new wave of decentralized applications, the platform intends to be the partner of choice of decentralized applications that are seeking to fill advertising inventory. While not all decentralized applications will need advertising inventory filled, there are many that will. The ClearCoin’s supply partnerships with decentralized applications will embed our company deep in the blockchain ecosystem.
The Company partners with other supply partners who do not fall in the category of decentralized applications. Also ClearCoin can partner with any source of supply that can be tracked on their proof-of-history ledger. The API will assist the comapny in creating and building these relationships quickly and effectively. The supply API is designed to provide a revenue opportunity to those publishers who need their ad inventory filled.
ClearCoin’s demand API is designed to help demand partners access the inventory that they have available to them. The ICO can work with many types of demand partners in ways that help increase the transparency and effectiveness of their campaigns. Demand partners collabarate with them with the help of API, through managed services, or directly through their user interface.
The Blockchain Ad Protocol is protocol designed and implemented by the company. The protocol is built with the intention to track advertising impressions on the tamper-proof blockchain ledger that the ClearCoin have built. These advertising technology companies help to commit with the help of the digital ledger to help combat fraud and inaccuracies. The tamper-proof ledger allows for greater transparency and tracking of advertising impressions that are delivered.
ClearCoin's proof-of-history blockchain tracking technology is revolutionary. The proof-of-history blockchain will use a ledger to record all digital advertising impressions that it has access to. ClearCoin’s blockchain will use encrypted data to protect the privacy of users. The ledger will serve to separate real ad impressions from fraudulent ones. The information will be a security layer against fraud in the ecosystem.
June 1, 2018 - The user interface becomes available for all users to execute their media buys.
December 1, 2018 - The Proof-of-History ledger becomes fully available for the public to scan and browse.
June 1, 2019 - Blockchain Media Buys are now being tracked automatically on the Proof-of-History ledger. The technology is made available for other companies to use.
December 1, 2019 - The Blockchain Ad Protocol is available for our company to track media buys and other companies that would like to do the same.
June 1, 2020 - The Supply API is fully available for decentralized applications and other publishers.
December 1, 2020 - The Demand API is fully available for partners with media buying demand.
During the entire period there will be improvements to ad targeting, ad buying, and tracking and analytics.
The company is using Ethereum blockchain for the hosting of the ClearCoin token. The ClearCoin token is built on ERC20 standards. Additionally, the company is using an independent blockchain for our proof-of-history ledger tracking technology. As the digital advertising industry is producing well over 10 billion ad impressions per day, ClearCoin are building technology that will be able to track over 100,000 impressions per second.
The company says that their global advertising platform will feature a bidding system to auction ad inventory. The bidding system will connect advertisers and publishers so they can transact ad inventory quickly and efficiently. All transactions will be recorded on our proof-of-history blockchain ledger. All dollars will also be recorded in our ledger.
During ClearCoin’s token sale, users who register for the site are able to buy ClearCoin (CLR) tokens and store them on our platform as well. This is made possible by assigning a wallet address to each user.
The ERC20 token standard has been adopted by most the lion share of companies that raised funds through ICOs. ERC20 tokens are tracked on publically scannable block explorers like Etherscan. Publically scannable block explorers like Etherscan and Ethplorer will show you your token balance regardless of whether or not your Ethereum wallet address will show you.
Many platforms have discussed the idea of having a built-in wallet for their utility token. It makes sense because the platform is used to secure services with that token so the platform should be able to hold the token. ClearCoin already have a built-in ERC20 compatible wallet for holding ClearCoin (CLR).
ClearCoin (CLR) Token Specifications
ClearCoin (CLR) ERC20 Token
Total Supply: 1,000,000,000 (1 billion)
Starting Price: $0.01 per token. Price increases every 3 days.
Token Sale End Date: March 31, 2018
Contract Address: 0xac838aee2f650a6b970ecea56d4651653c1f84a1
With The ClearVision Dashboard Powered By The ClearCoin Token, the user can easily execute media buys using the company’s programmatic Omni-Channel Dashboard that features major publishers like Facebook, Google, Instagram, and Display Ads pulled from the top supply sources in the industry. The user will also be able to launch highly targeted campaigns using the advanced AI + ML Cohort, Demographic, and Sentiment tools. Moreover, the company also provides anonymized user data created using the ClearCoin SmartProfile Framework connects with the Geometric ClearCoin SmartStone Ledger, allowing the user to track ad inventory with Next-Generation Blockchain Technology.
Applancer is an open platform for discussion on all things like Blockchain , Cryptocurrency and Ico news updates. As such, the opinions expressed in this article are the author's own and do not necessarily reflect the view of Applancer .
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