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Insights on Adsigma ICO

Mar 30, 2018 Posted /  915 Views

Insights on Adsigma ICO

What is Adsigma ICO

AdSigma is the next generation Digital Display Advertising platform that is carefully driving blockchain technology to revolutionize the digital display advertising space.


What does Adsigma aim for?

They aim to disrupt the existing digital advertising space and address the significant problems it faces, such as unreasonable commission, lack of negotiation power and a shortage of choice for the publishers and advertisers. Adsigma recognizes the need to provide an alternative platform which works in favor of the advertisers and the publishers with ZERO fee.


Their Vision: Revamping the business model

AdSigma aims to restructure the existing arrangement in business model by removing the need for the middleman that exists in the form of ad networks and help the publishers and advertisers to get the best out of online advertisements. Adsigma wants to provide the benefit that publishers and advertisers receive from the ad networks but without making them pay for it and to let them relish the privileges of a B2B model alongside.


How are they implementing Blockchain?

They are using this technology to fulfil the vision of establishing a direct contract between the advertiser and publisher. While blockchain will ensure a secure transaction between the parties, it will ensure the credibility of the advertisement and make sure that an appropriate advertisement is displayed on the publisher's property.


The AdSigma Token (ADSi)

The AdSigma Token is a utility token which can be used to buy digital display advertisement on web/app properties, and publishers can monetize their apps/websites using AdSigma platform (They get paid in ADSi tokens). The platform is based on the Ethereum Smart Contracts, which guarantee secure transactions based on the parameters set by the participants (Advertisers and Publishers) themselves.


Token Distribution

The issued ADSi tokens will be distributed in the following way:

60% of the tokens will be distributed in the token sale

22% of the tokens will be distributed for the network growth

10% of the tokens will be distributed to the Adsigma founders

1% of the tokens will be distributed for the legal compliance

3% of the tokens will be distributed to the community grants and bounties

4% of the tokens will be distributed to the Advisory boards


Application of funds

Following product development options are possible depending upon the funds raised during the ICO:

1. Funds Raised Under 2,850 ETH [Softcap]: If the Soft Cap isn’t reached, all funds will be forwarded back to ICO participants.

2. Funds Raised Over 19,000 ETH [Hardcap]: Will be forwarded to build AdSigma product, that allows advertisers to run digital display advertising campaigns and publishers can monetize their app/website by using this product.


Token pre-sale and crowdsale details:

1. Token pre-sale will be on 5th April,2018 at 10:00 UTC

2. Crowd sale will be on 20th April, 2018 at 10:00 UTC

3. Token sale: 45 mln ADSi=15,000 ETH, 1 ETH= 3000 ADSi

4. Total hard cap is 19,000 ETH = 60 million ADSi

5. Soft cap : 15%

6. Pre-sale: 15 million ADSi = 4,000 ETH

7. During Pre-sale, 1 ETH= 3,750 ADSi


Roadmap of Adsigma:

Q4 2017 phase: Concept Development of Adsigma

Q1 and Q2 2018 phase: Release of AdSigma White paper. Launch of AdSigma Token Pre-Sale and Crowd-Sale

Q3 2018 phase: Releasing the protocol for relayers to build Real time Bidding Exchange

Q3 2018 phase: Deploying the settlement smart contract for AdSigma advertiser publisher network

Q4 2018 phase: Alpha launch - Testing the prototype, pilot installation of Adsigma SDK

Q1 2019 phase: Beta launch - Advertisers will be able to setup ad campaigns and publishers will be able to monetize their apps/websites.

Q2 2019 phase: Engaging in close collaboration with major media publications and advertisers. Agreement signing.





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