What do you do?
We define, design and develop smart products across various platforms including mobile, web, tablets, wearable & TV. Appus Studio has all resources for this. But our main area is the development of mobile applications for iOS and Android.
Which would you say are the best apps you have developed and why?
I can't highlight any specific apps, because each of them has its own unique solutions and a set of applied technologies, depending on the type and functionality. All our apps are unique, and therefore the best of their kind.
Which apps would you have loved to develop and why?
It is impossible to answer this question unambiguously, as we develop applications according to the requirements and needs of our customers. But I can say with confidence that the more complex and extensive the application, the more interesting it is for our team. We perceive complexity as a challenge and an opportunity to improve our professionalism.
What is your company’s business model?
All our team members located in the same office. We never outsource development to a third party – this is our credo. It also gives us a possibility to provide a warranty for our work. Basically, when a warranty case occurs, I know exactly that developer, who worked on this project, will be available and correct it asap. Finally, we use own project management system and dedicated servers for storing content, which makes our work secure.
What industries do you generally cater to?
Over the years, we have created applications for various industries: entertainment, business, education, healthcare, etc. Appus team has an extensive experience in creating applications of various types. There are many business applications among them. We have successfully implemented projects in the field of education, sports, and medicine. We created utilities for business, applications for shops and restaurants, developed programs that help to implement and promote consumer services. A significant number of our apps are related to social projects. It's not just applications for communication, but also projects for children and location determination. Also, in our portfolio, there are media applications, projects for aviation and 2D games.
What key parameters due you suggest to be considered before selecting the right platform for a mobile application?
The choice of the platform is affected only by the ultimate goal of the client. First you need to clearly define for what purposes you are going to start your project. Android platform has bigger audience but less revenue per user. And iOS is visa versa. So, if you plan to build a payed app – it's better to pick iOS. If you plan to monetize your app using advertising – it's better to pick Android.
From the other side the apps seem to be more stable on the iOS ecosystem. While developing Android apps there are a lot of things that need to be taken into consideration.
But, actually, the best way is to pick both.
So, the key parameters are:
the way people use an app (where, in what circumstances);
goal of your project;
geolocation and geotargeting;
industry/niche best practices etc.
Which platforms (Native or Hybrid) do you use to build an app? What are your recommendations?
We use both of them. It depends on clients needs. But we always recommend our clients think over twice if they choose Hybrid platform. I’ll explain why.
The Hybrid platform is cheaper but hard to expand. And native is more expensive but it's expandable and it wins in terms of a quality.
What platform to choose is depends on your app actually. If you plan to build a simple app, with standard features set, and you don't plan to expand it in the future – then you could save some money picking Hybrid platform. But, you should be careful. Time to time I see requests like “Transfer app code from Phonegap to Obj-C”. Why? Because when you start improving your app that was built with Hybrid platform, it's similar like walking on a swamp – each next step is more complex and expensive. Hybrid platforms are meant to provide a fast development instrument to build a trivial apps, don’t try to use it in other cases.
So, Hybrid platform is cheaper but it could become a trap. Native is more expensive but it's more reliable and qualitative.
How do you decide the cost of an application?
There are some factors or characteristics, which impact the estimate. They are:
the platform/platforms that the app needs to function on;
the existing of Admin panel to control a content in the app;
the type of features to be included in the app;
the supported devices (smart phones and/or tablets);
the client’s requests (UI, UX, Development etc);
types of accounts etc.
So, we compose a detailed feature list of an app and technical specialist generates estimate considering app’s size and complexity. We took into account all the parameters affecting the cost of the application in the price calculator, which is available for each client on our site.
What payment structure do you follow to bill your clients? What is the price range (min and max) of the projects that you catered to in 2016?
We provide two payment models: Fixed price basis and Hourly basis. In order to understand how each of them works you could imagine that you want to get from point A to point B, and you call to a taxi service. This is a Fixed price model. An operator will calculate a price for you. And, it doesn't matter if taxi driver will stack on traffic jam or, for example, it will be an old and bearded taxi driver who knows city and will use a short path – you will still pay the price that operator told you, a fixed price. A disadvantage of this model is that you can't change a destination during your trip, you will have to call an operator who, in his turn, will have to re-calculate the path – it's a big problem.
Another model, which is more flexible, is Hourly basis. Technically, it's like to rent a car. You have a freedom to drive where you want and change destination whenever you want. But, it depends on you how much fuel you will consume. So, it's more flexible for the client but, within this model, client also bears bigger responsibility.
As for a price, min range is about $1k, I think, but we are not fastidious in terms of budgets. We also deal with the small projects because the project of the kind could be a profitable cooperation in the future or a kind of test of Appus team capabilities.
It is more difficult to determine the maximum range because some projects are long lasting, some of them we were started even a few years ago. As I mentioned above, everything is up to client’s needs.
Why is Applancer useful to you?
In the cooperation with Applancer, I see a great potential, as it is a convenient and useful platform for finding potential customers and expanding business contacts.