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Fueled

Fueled

There's an app - then, there's a Fueled app.

We are a team of strategists, designers, and developers passionately pursuing the bleeding edge of mobile apps that drive real value for users. We come to work in the morning to build the best apps fo...

INTERVIEW

INTERVIEWED BY APPLANCER

Rameet Chawla CEO/Founder Fueled

Rameet Chawla


CEO/Founder , Fueled

What do you do?

Fueled is a product development agency, with offices in the New York and London, that is globally recognized for its work in creating world class mobile apps. Fueled has created award-winning iPhone, iPad, and Android apps used by tens of millions of users and generating hundreds of millions in revenue.
In 2013, Fueled opened the Fueled Collective, a shared working space housing 35 of New York's most innovative startups. The Collective has since served as a driving force and catalyst for continued innovation in the local community.

Which would you say are the best apps you have developed and why?

Some of the best apps we’ve developed include QuizUp, Barneys NY, and Warby Parker. QuizUp (for Android) had over 50,000,000 app downloads, 1,000,000,000 games played, and $40mm+ in VC funding. Barneys NY has millions in processed revenue and won the 2015 Webby award. Warby Parker has a 5-star app store rating as well as $370mm+ in VC Funding.

What is your company’s business model?

The way our management is structured is quite simple. There are key 7 departments and 3 sub-departments, each led by one person.

What industries do you generally cater to?

We have a wide range of industries that we cater to. Some of our most recent projects involve Retail, Consumer Goods, Internet, and New Media industries.

What key parameters do you suggest to be considered before selecting the right platform for a mobile application?

We recommend doing research on the user behavior of the demographic of your product. One thing to consider with iphone is that it’s slightly less expensive to build an app for the App Store because there is less device fragmentation. Since Android has manufactured so many models, the app’s structure has to adjust to each make and model, whereas building an iOS app only has to be tailored to a few iphone models.

Which platforms (Native or Hybrid) do you use to build an app? What are your recommendations?

We recommend (and only build) native apps. The drawbacks with hybrid is they suffer in terms of performance (they’re not as fast and don’t load as quickly, as native apps). As the hardware evolves, applications written in the native language of that platform typically have access to the hardware innovations immediately, whereas hybrid frameworks often times takes some more time.

How do you decide the cost of an application?

Project costs vary widely based on what the product does and how many platforms it’ll be on (iPhone, Android, web, etc), and the quality of the agency/team you’re hiring. Fueled’s goal is to build high quality products at an excellent value.
We’ve launched apps for $100k and we’ve rolled out major engagements that were over $1 million. The key idea is finding the right solution that fits your budget while still having a high degree of confidence that our approach can be successful.

What payment structure do you follow to bill your clients? What is the price range (min and max) of the projects that you catered to in 2016?

All pricing calculated using Fueled’s blended hourly rate of $208/hour.
PRODUCT DESIGN SPRINT | 1 WEEK/70 HOURS | $14.6K
• 2-3 Product Design Sprints required for most MVP projects
• Dedicated product & account manager
• Product Strategy & UX Mapping
• Blueprints & Interactive Prototyping
• Technology Stack & Platform(s) Decisions
• Technical Architecture & Infrastructure
• User Stories & Sprint Planning

MOBILE DEVELOPMENT SPRINT | 2 WEEKS/315 HOURS | $65.5K
• Fueled Agile Process dedicated to iOS or Android
• 3-5 Development Sprints for most MVP projects
• Source Code, Documentation, Sliced Design Assets
• QA & Device Testing
• App Store Submission
• Backend Dev requires an additional 20-40 hours per week

Minimum project size: $75,000
Maximum project Size: $2,000,000

Why is Applancer useful to you?

Applancer is an excellent way to showcase our previous projects and help gain new business. Although we’re new to the site, we’re excited to see what new projects are in store.

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