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Rosberry

Rosberry

App development company

Rosberry is a mobile app development studio founded in 2010. Our company today is a team of 26 young professional developers, designers, quality assurance engineers and managers working together from ...

INTERVIEW

INTERVIEWED BY APPLANCER

Serge Gorbachev CEO Rosberry

Serge Gorbachev


CEO , Rosberry

What do you do?

I would say that the basic thing we keep on doing is learning. Those who think they’re perfect do not have anything to push for, whereas Rosberry is constantly growing in terms of experience and skill sets to employ the best mobile development practices and help our clients take their business to the next level.

Mention about your talent in development or your achievement in app development?

Though we have developed hundreds of apps already we love them all. But of course there are some which have made a greater contribution into us as a developer. I think there are at least seven apps we are most proud of in this respect: Split Pic, Trusted Insight, Trackd, Cinepic, SkipQs, Faded and Font Candy.

What are your areas of specialization?

It so happened that we have lots of photo and video processing apps featured and much talked about in the professional community. So I guess I can say we know all the angles of building such apps. But again it is only a part of the company profile and we have developed great apps for investors, coffee-shops, medical facilities, sports teams, musicians, marketers, chain shops, enterprises, etc.

Tell us about your dream projects?

Though scale and profits is what we should care about as a business, a dream project for us is not something big and costly. A room for growth is much more important. For example, when we started building Split Pic with one of our US clients, the project itself was not a huge one. Now it has more than 55 million downloads and has been one of the best photo collage apps bringing both satisfaction and revenue to the owner who has become our returning customer.

Where do you see yourself down the line after 5 years?

In five years we see ourselves among those best development companies which can cater for the ever-changing customer needs and capable of using latest solutions offered by the industry.

What is your company's business model?

Today we have a team of 25 in-house UI/UX designers, developers, QA engineers and managers. 85% of our clients are returning customers and we do not want to let either them or first-comers down outsourcing their projects to other companies. We care much about their ideas as well as the confidentiality which matters much in the mobile development industry.

Which industries do you cater to / you would like to work with?

We have enough knowledge and hands-on experience to work with any industry. Nowadays we develop apps addressing the issues in the following areas: health, commerce, finance, entertainment, fashion, restaurants & catering, lifestyle, enterprise and many others.

What according to you is the most conventional way to develop an app? Do you suggest the use of native app over hybrid? What are your recommendations?

We do not have any ready-made suggestions and here is why. In each and every situation we use clients’ goals and interests as the launching pad. Projects are many and may require different solutions whereas clients may have different budget expectations. At the pre-project stage we have in-depth interviews with each of them to get all the details and understand what exactly we may offer not to waste the client’s money and time. Sometimes we have to pick up projects other developers are not able to finish, but more often than not we start from scratch and offer an end-to-end service – concept study, UI/UX design, coding, backend, QA and app publishing. As for the usual question what is better native or hybrid, it all depends. We would never offer a native app if we see that it may successfully be built as a hybrid one at a more favorable price. Functionality and scale mean a lot.

What is your pricing strategy & What according to you are the parameters to design the cost of app?

Glad you asked, as the most of us willing to invest their money into something want to know the price beforehand. Clients irrespective of their experience do not mind kicking the tires asking for some average prices. It’s ok, it’s human nature, I understand. But to be straight we do not usually give such kind of prices as they might be totally misleading. What we do is communicate a lot finding out all the details, understanding the features, bringing together the scope, then take a day two for an in-depth analysis and reach out to our client with the preliminary budget and the timeline. The last two are really sensitive to the functionality and features the app-to-be is supposed to have. Though it does not seem obvious but UI/UX takes a lot of time, though depending on the complexity level coding and the backend may also be really time consuming.

What payment structure do you follow to bill your clients? What is the price range of the projects (Min. & Max.) that you catered in 2016?

Lumping under the general umbrella is the approach we don’t approve of. Companies are different, individuals and their financial capacities are too. We’ve chosen to take it into consideration offering both fixed price and time&material payment structures. Advance payments, if any, may also vary and are negotiable. In 2016 we launched several projects ranging from $10 000 to $150 000.

What according to you are the parameters for client satisfaction?

Each and every client would be satisfied if he/she could:
• get more than expected
• be understood
• be cared for
• be treated honestly
• get the best quality which would fit the budget
• get the support and help whenever needed
• feel at home with the company and the team

Enlist the benefits you experienced with our association.

We know how important it is for our new clients to get an unbiased and trustworthy opinion from the industry peers and other customers about this or that company when they are in the process of choosing among tens or even hundreds of contractors. You, guys, are doing a great job. Applancer as a platform offers even more than that. Here one can find comprehensive information about its members, social proof, client feedback as well as an opportunity to post a project and find a contractor right then and there.
Thank you for your collaboration.

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